- T.M. Brown
- New York TimesUpdated: Mar 07, 2026, 21:44 IST IST
Last year, subway cars in New York City were emblazoned with advertisements for a new dating app called Bidsy. It promised a new way for people to connect with one another: “Introducing dating built on bids, not bios,” a placard on an F train read. “Discover your true dating market value.”
Not everyone was thrilled with the ads, which threatened to turn the dating scene into an auction market. “Boiling people down to a dollar value feels really dark,” said Matt Storrs, a comedian who saw the ads on an N train. “It made you consider other people solely as objects with a price.”





