Emirates leads Singapore’s Biggest Brand Movers for February after recording improvements across 11 metrics: Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Purchase Intent, and Current Customer.
Close behind, Disney Cruise Line records improvements in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, and Consideration.
Singapore Life ranks third, registering increases in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, Customer Satisfaction, Recommendation, Consideration, and Purchase Intent.
In fourth, Telegram sees gains in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Quality, and Consideration.
Rounding out the top five, Olay improves across all three purchase-funnel metrics: Consideration, Purchase Intent, and Current Customer, alongside gains in WOM Exposure, Corporate Reputation, Customer Satisfaction, and Recommendation.
