Jena Sims first visited Augusta National in 2015. She wasn’t there as a model or an actress, just as a fan like everyone else. That day, she met Brooks Koepka on the seventh hole. Their meeting led to a relationship, then marriage, and by 2026, she had attended the tournament eleven years in a row. When people online criticized her Thursday outfit at the 2026 Masters, they targeted someone who had been coming to this event longer than most of her critics had even noticed it.
“People are so mad. I am getting braided for my Thursday outfit. I have two things to say.” She responded to her critics on her Instagram Stories video. “I can almost guarantee that no one in my comments section has ever been to the Masters. This is my 10th or 11th year. I can assure you that not a single person out there was upset with two to three inches of my midriff showing.”
Those were her first two points. The first was a fact. The second came from eleven years of experience at Augusta. Sims is a former Miss Georgia Teen USA. She has acted alongside Morgan Freeman, Robert De Niro, and Jeremy Renner. She has appeared in Sports Illustrated Swimsuit three times. The editor in chief called her someone who shows the tenacity, determination, and dedication the brand values.
She has called the Par-3 caddie tradition the “coolest honor” she looks forward to each year at Augusta. This shows the strong connection she has built with the tournament over more than ten years. She knows Augusta well, unlike many of the people criticizing her.
When she posts an outfit, hundreds of thousands of followers take note, not because she is Brooks Koepka’s wife, but because she has built a professional identity that commands that attention.
Her third point was simple: do not take criticism from someone you would not ask for advice. She then listed her Day 3 outfit. Vintage Dolce and Gabbana. A Colt Gaia skort she had worn at her rehearsal dinner. A Bottega bag, Diff sunglasses, and Stephanie Gottlieb earrings. She made it clear she was not dressing down. She chose to dress up.
On Thursday, the outfit that sparked controversy was a Masters-green Ancora crop top with matching pants, both linked through Revolve, showing her midriff. Many people said it was too revealing and not right for the Masters. AT&T, a verified brand account, commented, “why did we think you were at coachella.” Sims replied with just four words: “@att do better.”
This wasn’t the first time she faced criticism. During the Farmers Insurance Open in January 2026, someone commented, “Wow, how can your hubby let you be online like this??” She pinned that comment to another photo and answered, “I found one that doesn’t require permission.” In April 2025, critics called one of her golf photo shoot outfits “tacky” and said she was a poor representative of women golfers.
That same week, Paige Spiranac made headlines at Augusta for her outfit, too. She wore a green-and-white striped dress with a plunging neckline, which garnered millions of views and lots of praise online.
Two women, two different reactions, one tournament. The focus was not on the golf, but on what they wore.
Jena Sims and the long history of WAG fashion scrutiny at Augusta
This debate has been around for a long time, and golf still hasn’t settled it. When Michelle Wie started out on the LPGA Tour, people talked just as much about her outfits as her scores. Her skills were never the only focus. Her looks followed her everywhere—on the course, in interviews, and at every event. Even before social media made it louder, golf’s treatment of women had a clear pattern.
Attention turned to Augusta when Paulina Gretzky started showing up at the Masters with Dustin Johnson. Her outfits and social media posts got almost as much coverage as the tournament itself. All this attention came from outside the club. Augusta stayed silent.
By 2026, the way things worked had changed, but the pattern stayed the same. Spiranac’s photo in a green jacket became her most popular Masters post in years. Sims’s crop top even got a reaction from a major company. Comments spread faster and reach more people now, but the main question is still the same: who gets to decide what belongs inside those ropes?
Brooks Koepka was three under after 36 holes, still looking for the one major he’s missed out on twice—finishing second in 2019 and again in 2023. Augusta’s fairways were calm, but as usual, the real buzz was happening elsewhere.
